Monday 21 September 2015

Task 3 - Research into a marketing package for a film

Analysis of marketing package for Fight Club
DVD cover-
The DVD cover I have chosen to analyse is the Fight Club special edition which displays the films title in huge red letters of an easy to read font, making it very clear what the film is. The DVD cover also cleverly appears to be wrapped in brown parcel paper and string creating an intriguing concept leading the viewer to wonder why it is dispalyed in such a way. The DVD cover also uses a strange simplicity in it's cover as the front of the cover features no actor names whatsover, relying solely on the cover to intrigue a member of the public to be so intrigued they want to view the back of the DVD which continues the brown parcel paper design and explains the main plot very faguely, mentioning the lead characters in the text. A least of






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